Market · National

Thailand

Thailand is a national games and esports market with a reported 2025 game-industry value of THB 37,014 million. International game events, a popular domestic Arena of Valor scene and esports' status as a professional sport are among its documented features.

Central Bangkok's condominiums, office towers and hotels, with the Royal Bangkok Sports Club racecourse in the foreground; the image represents the capital rather than the whole country. · Photo © Vyacheslav Argenberg via Wikimedia Commons, used without alteration under CC BY 4.0 (

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Updated October 11, 2026

Market snapshot

Population

70.3m[1]

Preliminary total population living in Thailand on the 2025 census day; this is a census count, not a population-register total.

Games industry value

THB 37,014m[2]

2025 estimate reported by depa from a Thai Game Software Industry Association representative; the report says 98% of this value came from imported game content.

Gamescom Asia × Thailand Game Show 2025

206,000+ attendees[3]

The Thai government reported more than 206,000 attendees from 95 countries; this is event attendance, not a national gamer count.

RoV monthly players

10m+[5]

Garena-reported monthly players in Thailand; the same January 2026 report cited more than 70m cumulative downloads. This is one game's audience, not a national gamer count.

Market access

A sourced operational overview, not legal advice. Requirements should be rechecked before launch.

TopicCurrent positionCommercial implication

Topic

Professional esports classification

Current position

Esports was included among 14 professional sports in a Professional Sports Commission announcement effective 2 February 2024.[4]

Commercial implication

Clubs, organizers and other operators relying on professional-sport status should verify current athlete and personnel credential procedures with the relevant Thai sports authority.

Verified Sep 19, 2026

Market ecosystem

Media and reporting

Khaosod is a Thai news publisher with a dedicated games and esports section.

Khaosod· Thai news publisher with games and esports coverage

Games and esports

Arena of Valor is named among popular esports titles in Thailand by the government's public relations department.

Arena of Valor· Esports title with a domestic competition scene

City footprint

Bangkok

Bangkok, also known as Krung Thep Maha Nakhon, is Thailand's capital and a special administrative area. The Chao Phraya River runs through the city, which serves as a national center for administration, transport, finance, commerce and culture.

References9

[1]Preliminary Report: The 2025 Population and Housing Census — National Statistical Office of Thailand
[2]depa เปิดมูลค่าอุตสาหกรรมดิจิทัลคอนเทนต์ไทยปี 68 แตะ 5.34 หมื่นล้านบาท เติบโต 6% เกมพีซีโตแรง คาแรกเตอร์พุ่ง 31% ชี้โจทย์ใหญ่เร่งปั้น IP ไทย สร้างมูลค่าเพิ่มผู้ประกอบการ — Digital Economy Promotion Agency (depa)
[3]นายกฯ ดันอุตสาหกรรมเกมเป็นเครื่องยนต์เศรษฐกิจใหม่ — Government of Thailand
[4]Royal Gazette announces 14 types of professional sport, including esports — Government Public Relations Department, Thailand
[5]Garena reports RoV Thailand audience and download figures — Matichon, quoting Garena Thailand
[6]E-sports can be a career with good income — Government Public Relations Department, Thailand
[7]About Us | Khaosod — Khaosod
[8]Games and Esports | Khaosod — Khaosod
[9]Bangkok skyline, Bangkok, Thailand.jpg — Wikimedia Commons

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