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Thailand

Thailand is a national games and esports market with a reported 2025 game-industry value of THB 37,014 million. International game events, a popular domestic Arena of Valor scene and esports' status as a professional sport are among its documented features.

Thailand
Central Bangkok's condominiums, office towers and hotels, with the Royal Bangkok Sports Club racecourse in the foreground; the image represents the capital rather than the whole country. · Photo © Vyacheslav Argenberg via Wikimedia Commons, used without alteration under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/): https://commons.wikimedia.org/wiki/File:Bangkok_skyline,_Bangkok,_Thailand.jpg
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Updated September 19, 2026

Market snapshot

Population

70.3m

Preliminary total population living in Thailand on the 2025 census day; this is a census count, not a population-register total.[1]

Games industry value

THB 37,014m

2025 estimate reported by depa from a Thai Game Software Industry Association representative; the report says 98% of this value came from imported game content.[2]

Gamescom Asia × Thailand Game Show 2025

206,000+ attendees

The Thai government reported more than 206,000 attendees from 95 countries; this is event attendance, not a national gamer count.[3]

Market access

A sourced operational overview, not legal advice. Requirements should be rechecked before launch.

Topic

Professional esports classification

Current position

Esports was included among 14 professional sports in a Professional Sports Commission announcement effective 2 February 2024.[4]

Commercial implication

Clubs, organizers and other operators relying on professional-sport status should verify current athlete and personnel credential procedures with the relevant Thai sports authority.

Verified Sep 19, 2026

Market ecosystem

References8
  1. [1]Preliminary Report: The 2025 Population and Housing Census — National Statistical Office of Thailand
  2. [2]depa เปิดมูลค่าอุตสาหกรรมดิจิทัลคอนเทนต์ไทยปี 68 แตะ 5.34 หมื่นล้านบาท เติบโต 6% เกมพีซีโตแรง คาแรกเตอร์พุ่ง 31% ชี้โจทย์ใหญ่เร่งปั้น IP ไทย สร้างมูลค่าเพิ่มผู้ประกอบการ — Digital Economy Promotion Agency (depa)
  3. [3]นายกฯ ดันอุตสาหกรรมเกมเป็นเครื่องยนต์เศรษฐกิจใหม่ — Government of Thailand
  4. [4]Royal Gazette announces 14 types of professional sport, including esports — Government Public Relations Department, Thailand
  5. [5]E-sports can be a career with good income — Government Public Relations Department, Thailand
  6. [6]About Us | Khaosod — Khaosod
  7. [7]Games and Esports | Khaosod — Khaosod
  8. [8]Bangkok skyline, Bangkok, Thailand.jpg — Wikimedia Commons

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