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King of Gamers Club

King of Gamers Club is a Thai esports club with championship-winning Arena of Valor heritage and official team merchandise.

Official KOG Winter Jersey merchandise and team image shown on the Club's current store.
Official KOG Winter Jersey merchandise and team image shown on the Club's current store. · King of Gamers Club official store; image: page
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Updated November 5, 2026

Commercial snapshot

Founded

Unknown

The team's KOG transition is documented, but no club formation date is stated.

Based in

Thailand

Digital Economy Promotion Agency lists a Bangkok company address, not a headquarters designation.

Signature achievement

Not publicly disclosed

Audience reach

Not publicly disclosed

Ownership

Current owner not publicly disclosed

Kantana reported selling its 71.28% KOG stake in December 2023; buyers were unnamed.[5]

Current financials

Not publicly disclosed

Category

Public disclosure

Partner

Not publicly disclosed

Commercial note

No current club-level partner list was confirmed in the available sources.

Overview

KOG’s commercial distinction is a Thai RoV identity anchored by Toyota Diamond Cobra’s RoV Pro League Season 3 title and AWC qualification, now expressed through direct official merchandise.[3][4] The official store documents a retail format through its KOG-branded Winter Jersey; the reviewed sources do not document the scope or duration of associated partner rights.[1]

That combination supports a specific, evidence-led opportunity: a player-led merchandise release tied to KOG’s RoV history, subject to current roster and image rights. The available sources do not establish audience scale or additional activation formats.

References5
  1. [1]KOG official store — King of Gamers Club
  2. [2]KING OF GAMERS CLUB CO., LTD. — Digital Economy Promotion Agency
  3. [3]Jersey journey: Toyota Diamond Cobra and KOG Diamond Cobra — ONE Esports Thailand
  4. [4]Kantana Group Annual Report 2019 — Kantana Group
  5. [5]Kantana Group Annual Report 2023 — Kantana Group

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