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Brand

Fairrie

Fairrie is a fine-jewelry and Swiss-made watch brand whose products draw on fantasy art and esports.

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Updated October 19, 2026

Brand snapshot

Category

Fine jewelry and watches

Fairrie describes its product focus as fine jewelry and Swiss-made watches.[1]

Manufacturing

Watches made in Switzerland; jewelry made in Thailand

Fairrie identifies these production locations on its About page.[1]

Audience

Gen Z and esports community

This is Fairrie's stated brand positioning.[1]

Product range

Jewelry, watches and gaming-themed collections

Its current catalog includes jewelry and watches, including MLBB-themed pieces.[2]

Esports activity

MPL Philippines Season 18 Strategic Partner

MOONTON lists Fairrie among the Season 18 Strategic Partners.[3]

Partnership scope

Strategic Partner

The announcement does not specify additional rights or activations.[3]

References4
  1. [1]About Fairrie — Official brand page describes Fairrie's jewelry and watch focus, manufacturing locations and intended audience.
  2. [2]Fairrie product catalog — Official catalog lists jewelry and watches, including MLBB-related collections.
  3. [3]MPL Philippines Season 18 partner announcement — MOONTON lists Fairrie as a Strategic Partner for Season 18.
  4. [4]Fairrie cover audit — Checked Fairrie's official product and brand pages, MOONTON's media surfaces, Wikimedia Commons and Unsplash. Official product imagery has no verified reuse permission and no suitable reusable exact-brand image was identified; no cover is used.

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