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Cloud9

Cloud9 is a North American esports club founded in 2013, with current teams across League of Legends, VALORANT, Call of Duty and Rainbow Six and a history of international championships.

Cloud9
Cloud9 official brand mark, adapted for PTG cover format
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Updated September 6, 2026

Commercial snapshot

Founded

2013

Cloud9’s official history begins with its 2013 North American League of Legends title.[1][3]

Based in

Los Angeles, United States

North American organization with teams competing internationally.[3]

Signature achievement

ELEAGUE Major Boston 2018 champion

Cloud9 identifies the win as North America’s only Counter-Strike Major title.[3]

Audience reach

Not publicly disclosed

Ownership

Privately held

Jack Etienne is identified as CEO and co-founder; current ownership percentages are not public.[3]

Current financials

Not publicly disclosed

No current revenue, valuation or profitability disclosure was confirmed.

Key people

Jack Etienne

CEO & Co-Founder

Leads Cloud9 and is listed on the organization’s official leadership page.[3]

Jonathan Tran

President

Listed as president on Cloud9’s official leadership page.[3]

Category

Automotive

Partner

Kia

Commercial note

Official automotive partnership displayed by Cloud9.[4]

Category

Gaming hardware

Commercial note

Product development and esports-performance positioning.[4]

Category

Software and developer tools

Partner

JetBrains

Commercial note

Technology and gaming-industry content proposition.[4]

Category

Eyewear

Partner

Zenni

Commercial note

Official eyewear partnership.[4]

Overview

Cloud9’s distinctive asset is a North American championship legacy spread across several game communities. Its official history connects domestic League of Legends success with international titles in Counter-Strike, Rocket League and Overwatch, while PTG keeps rosters, results and league participation attached to the relevant Team records.[2][3]

The commercial platform combines competition with content, merchandise and technology-led partnerships. Cloud9’s current partner page identifies category relationships including Kia, ASUS Republic of Gamers, JetBrains and Zenni and explicitly invites brand collaboration around its global presence and championship history.[4]

That breadth supports multi-market storytelling, product integration and creator or player content, but each proposal must specify the title, roster, talent, channel, territory and term involved. Current ownership percentages, revenue, valuation, audited audience methodology, partner fees and conversion data are not disclosed in the reviewed sources and cannot be inferred from the organization’s legacy claims.[3][4]

References4
  1. [1]Cloud9 — Official website
  2. [2]Liquipedia — Cloud9
  3. [3]Cloud9 — About
  4. [4]Cloud9 — Partners

Commercial opportunities

Team rights

Rights should be scoped to a named team, game, market and competition; current terms are not publicly disclosed.

Content and creators

Player, creator and editorial access should be confirmed directly with the club before activation.

Live experiences

Events and fan experiences remain subject to current competition and partner agreements.

Disclosure status

Current fees, audience methodology, revenue and conversion data are not publicly disclosed.

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