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Brand

ROG

ROG, or Republic of Gamers, is ASUS's gaming-hardware brand serving PC gamers and esports audiences.

ROG
ROG logo · Wikimedia Commons · public domain as a simple geometric mark under the threshold of originality; trademark rights retained · original artwork attributed to ASUS
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Updated October 7, 2026

Brand snapshot

Category

Gaming hardware

ROG’s official site covers gaming laptops, components, monitors, peripherals, and related hardware.[1]

Markets

International

ROG operates an international product and support site.[1]

Gaming activity

Esports partnerships

ROG’s official brand materials describe work with players and gaming communities, while CAC 2026 lists ROG as an event partner.[1][2]

Positioning

PC gaming and enthusiast hardware

Product range

Laptops, components, peripherals

ROG lists laptops, motherboards, graphics cards, monitors, keyboards, and other gaming products.[1]

Brand structure

ASUS Republic of Gamers

The official ROG website identifies the brand as Republic of Gamers.[1]

Commercial categories and activation routes identified from the profile.

Category

Gaming peripherals · Counter-Strike

Commercial note

Official tournament partner identified for ROG peripherals; the public announcement does not specify the rights package or term.

Category

Gaming hardware · Counter-Strike

Commercial note

Official BLAST Premier partner covering monitors, PCs, laptops and peripherals; the announcement includes the Hong Kong edition.[3]

Category

Gaming hardware · League of Legends

Commercial note

Official PC sponsor; ROG also operated an on-site booth at Kai Tak Arena.[6]

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