Brand
Kia
Kia is a South Korean automaker whose lineup spans passenger cars, SUVs and electrified vehicles.

Share this page
Updated October 5, 2026Brand snapshot
Positioning
Mobility and performance
Activation
Naming and title sponsorship
The club’s official history records the KIA naming partnership.[2]
Current scope
Club identity
The public record does not disclose partnership fees or wider rights.
Work with Press The Game
Bring an opportunity to the table
Looking for media reach, industry insight or the right esports partner? Bring us your brief—we’ll help move it forward.
