Brand
Mercedes-Benz
Mercedes-Benz is a global automotive brand whose esports activity includes premium event integrations, competitive-gaming partnerships and recognition campaigns around leading players.
Brand snapshot
Gaming activity
League of Legends activation
Mercedes-Benz supported the Hall of Legends recognition of Faker.[2]
Positioning
Premium automotive
Activation
Hall of Legends · Faker
The activation included dedicated artwork and a custom Mercedes-AMG SL 63.[2]
Parent group
Mercedes-Benz Group AG
Official company profile identifies the group and brand structure.[1]
Partnerships
Commercial categories and activation routes identified from the profile.
Category
Automotive · League of Legends
Partner
Commercial note
Hall of Legends activation recognizing Faker.
References2
- [1]Mercedes-Benz Group at a Glance — Official company facts and brand context.
- [2]LoL Esports Hall of Legends announcement — Official announcement describing the Faker recognition and Mercedes-Benz activation.
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