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Las Vegas tourism authority proposes USD 2m BLAST sponsorship for two 2028 events

An LVCVA staff memorandum asks the board to consider a USD 2 million FY2028 sponsorship agreement with BLAST for two proposed Las Vegas esports events in 2028.

2 min read

By Press The Game Editorial TeamPublished November 10, 2026
Las Vegas skyline; illustrative view of the proposed host city, not imagery from either 2028 event.
Las Vegas skyline; illustrative view of the proposed host city, not imagery from either 2028 event. · Nejc Soklič via Unsplash

The Las Vegas Convention and Visitors Authority (LVCVA) staff memorandum in the November 10 board agenda asks directors to consider authorizing the CEO/President to execute a USD 2 million sponsorship agreement with BLAST for two 2028 events in Las Vegas, in the United States: a Counter-Strike Major and a Summer BLAST Esports Competition. The memorandum lists the full amount as a FY2028 expenditure.[1]

The memorandum places the Major on the weekend between Thanksgiving and the National Finals Rodeo, which it describes as a key need period for the destination. It also proposes a summer event at the Las Vegas Convention Center, without specifying its game or date. LVCVA estimates the two events would generate 130,000 room nights. In return, the memo lists host-city designation and rights for both events, global digital, broadcast and destination-marketing assets, plus hospitality and ticket allocations; it does not quantify those allocations.[1]

The agenda item is marked “For possible action.” LVCVA’s meeting page lists the regular Board meeting at 9 a.m. on November 10, and the agenda memorandum’s Board Action field is blank. The agenda records a request for authorization; it does not establish that the board later approved the proposal or that a final agreement was executed.[1][2]

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