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KONAMI renews French football partnership, retaining esports provisions

KONAMI and the French Football Federation have agreed a multi-year extension covering commercial, imagery and activation rights, with continued involvement in selected esports events.

1 min read

By Press The Game Editorial TeamPublished October 2, 2026
KONAMI renews French football partnership, retaining esports provisions
The French Football Federation headquarters in Paris, photographed on Sept. 24, 2016. Archive image. · James Petts / Wikimedia Commons; CC BY-SA 2.0; cropped for display; exact asset: license

Konami Digital Entertainment B.V. (KONAMI) and the French Football Federation (FFF) have agreed a multi-year extension to their partnership, the publisher said in an Oct. 1 announcement. KONAMI will remain the official football video game partner of the French national team.

The renewed agreement retains commercial, imagery and activation rights. According to KONAMI, the FFF will also continue to take part in selected esports events alongside other licensed national associations.

The partnership began in 2022. In its original announcement that August, the FFF said the agreement would bring the French national team into eFootball and associate the federation with selected international esports events.

Photo: James Petts / Wikimedia Commons, CC BY-SA 2.0; cropped for display.

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