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Market · National

India

India is a national games and esports market whose large player base and rising spending are led by mobile games. Its ecosystem combines local payments, regional media and competitive pathways, under rules that distinguish esports and social games from prohibited online money games.

India
Mumbai’s skyline across Back Bay, photographed in March 2011. · Cididity Hat · Wikimedia Commons · CC BY-SA 3.0 · Resized; display may crop.
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Updated October 5, 2026

Market snapshot

2025 players

511m[1]

Niko Partners estimate of video-game players.

2025 games revenue

US$1.04bn[1]

Niko Partners market estimate.

2025 annual ARPU

US$2.04[1]

Niko Partners estimate per player.

UPI payment use

84.6%[1]

Players reporting UPI use in Niko Partners’ 2026 research.

Market access

A sourced operational overview, not legal advice. Requirements should be rechecked before launch.

Topic

Online game classification

Current position

Rules effective 1 May 2026 distinguish prohibited online money games from permitted esports and online social games through a game- and provider-specific determination process.[2]

Commercial implication

Assess payment, reward and redemption mechanics against the applicable classification before launch.

Verified Oct 5, 2026

Topic

Esports registration

Current position

The 2026 framework requires registration for games offered as esports and for notified categories of social games. Providers must establish grievance mechanisms.[2]

Commercial implication

Plan determination, registration and user-support responsibilities for the applicable product category.

Verified Oct 5, 2026

Topic

Payments

Current position

Niko Partners reports that 84.6% of surveyed Indian players have used UPI-based payments.[1]

Commercial implication

Include local payment preferences in the checkout plan and monetization model.

Verified Oct 5, 2026

Market ecosystem

References5
  1. [1]India’s Gaming Market Surpasses $1 Billion for the First Time, Driven by Mobile Growth and Changing Player Behavior — Niko Partners
  2. [2]Promotion and Regulation of Online Gaming Rules, 2026 — Ministry of Electronics & IT / Press Information Bureau
  3. [3]About GosuGamers — GosuGamers
  4. [4]VALORANT Esports — 2026 competitive structure — Riot Games
  5. [5]Mumbai Skyline at Night.jpg — Wikimedia Commons

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