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Sentinels

Sentinels is a Los Angeles esports and entertainment organization founded in 2018, with current competition across VALORANT, League of Legends, Apex Legends and Marvel Rivals.

Sentinels
Sentinels official brand mark; provenance retained through the club's official website
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Updated October 28, 2026

Commercial snapshot

Founded

2018

Sentinels states that the organization was founded in 2018.[5]

Based in

Los Angeles, United States

The club identifies Los Angeles as its home market.[1]

Signature achievement

VALORANT Masters Reykjavík 2021 champion

Sentinels' official history records an undefeated run through the first international VALORANT event.[3]

Audience reach

Not publicly disclosed

Ownership

Private; current cap table not publicly disclosed

The retained official materials solicit investment and identify management, but do not publish a complete current ownership table.[2]

Current financials

2024 revenue US$5.79m; net loss US$6.09m

Figures are from Sentinels' unaudited 2024 financial statements and should not be treated as audited results.[4]

Key people

Rob Moore

Chief Executive Officer

Listed in current management on the official About and investor pages.[1][2]

Eric Ma

Chief Operating Officer

Listed in current management on the official About page.[1]

Leena Xu

Chief Revenue Officer

Listed in current management on the official About page.[1]

Category

Gaming peripherals

Partner

Razer

Commercial note

Sentinels identifies branded products among the partnership's commercial outputs.[2]

Category

Energy drink and events

Partner

Red Bull

Commercial note

The investor page cites a Toronto watch party as an activation example.[2]

Category

Storage and technology

Partner

SanDisk

Commercial note

Sentinels identifies SanDisk as a multi-year partnership.[2]

Category

Display hardware

Partner

ZOWIE

Commercial note

Official materials cite event activation as part of the relationship.[2]

Overview

Sentinels combines a Club-level media and commercial identity with multiple game-specific competitive programs. The Los Angeles base, management, sponsorship portfolio and disclosed financials belong at Club level; rosters and competitive records should remain on Team entities when canonical Team records exist.[1][2][4]

The organization has expanded beyond the VALORANT identity established by its Reykjavík title. Its 2026 portfolio creates broader publisher and audience exposure, while the disclosed partner examples show that inventory already extends from performance hardware to products, watch parties and branded fan experiences.[2][3]

The 2024 statement is unusually useful for a private esports Club, but it is expressly unaudited and records a material net loss. It supports revenue-source and historical-performance analysis, not a current valuation or a claim of profitability; current ownership percentages, partner economics and audited audience conversion remain undisclosed.[4]

References6
  1. [1]Sentinels — About
  2. [2]Sentinels — Investors
  3. [3]Sentinels — History
  4. [4]Sentinels — 2024 financials
  5. [5]Sentinels — League of Legends entry
  6. [6]Sentinels Launch — Phoenix1 Rebrands to Sentinels — Phoenix1 / Sentinels

Commercial opportunities

Team and competition rights

Rights must be scoped to the relevant game, team and publisher program; the official investor page lists four current competitive titles for 2026.[2]

Content and creator integration

Sentinels explicitly positions original content and community as core operating pillars.[1]

Products, retail and live activation

Existing examples span branded hardware, merchandise, watch parties and event programming.[2][4]

Disclosure status

Partner fees, current ownership percentages, valuation, audited audience methodology and conversion data are not publicly disclosed.

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