Skip to content
Press The Game

Club

Sentinels

Sentinels is a Los Angeles esports and entertainment organization founded in 2018, with current competition across VALORANT, League of Legends, Apex Legends and Marvel Rivals.

Sentinels
Sentinels official brand mark; provenance retained through the club's official website
Share this page
Updated September 6, 2026

Commercial snapshot

Founded

2018

Sentinels states that the organization was founded in 2018.[5]

Based in

Los Angeles, United States

The club identifies Los Angeles as its home market.[1]

Signature achievement

VALORANT Masters Reykjavík 2021 champion

Sentinels' official history records an undefeated run through the first international VALORANT event.[3]

Audience reach

Not publicly disclosed

Ownership

Private; current cap table not publicly disclosed

The retained official materials solicit investment and identify management, but do not publish a complete current ownership table.[2]

Current financials

2024 revenue US$5.79m; net loss US$6.09m

Figures are from Sentinels' unaudited 2024 financial statements and should not be treated as audited results.[4]

Key people

Rob Moore

Chief Executive Officer

Listed in current management on the official About and investor pages.[1][2]

Eric Ma

Chief Operating Officer

Listed in current management on the official About page.[1]

Leena Xu

Chief Revenue Officer

Listed in current management on the official About page.[1]

Category

Gaming peripherals

Partner

Razer

Commercial note

Sentinels identifies branded products among the partnership's commercial outputs.[2]

Category

Energy drink and events

Partner

Red Bull

Commercial note

The investor page cites a Toronto watch party as an activation example.[2]

Category

Storage and technology

Partner

SanDisk

Commercial note

Sentinels identifies SanDisk as a multi-year partnership.[2]

Category

Display hardware

Partner

ZOWIE

Commercial note

Official materials cite event activation as part of the relationship.[2]

PTG Database Analysis

Sentinels combines a Club-level media and commercial identity with multiple game-specific competitive programs. The Los Angeles base, management, sponsorship portfolio and disclosed financials belong at Club level; rosters and competitive records should remain on Team entities when canonical Team records exist.[1][2][4]

The organization has expanded beyond the VALORANT identity established by its Reykjavík title. Its 2026 portfolio creates broader publisher and audience exposure, while the disclosed partner examples show that inventory already extends from performance hardware to products, watch parties and branded fan experiences.[2][3]

The 2024 statement is unusually useful for a private esports Club, but it is expressly unaudited and records a material net loss. It supports revenue-source and historical-performance analysis, not a current valuation or a claim of profitability; current ownership percentages, partner economics and audited audience conversion remain undisclosed.[4]

References5
  1. [1]Sentinels — About — Location, operating model and current management
  2. [2]Sentinels — Investors — Current title portfolio and disclosed partnership examples
  3. [3]Sentinels — History — Official competitive timeline and Reykjavík championship
  4. [4]Sentinels — 2024 financials — Unaudited revenue, loss and revenue-source disclosures
  5. [5]Sentinels — League of Legends entry — Founding year and 2026 League of Legends participation

Commercial opportunities

Team and competition rights

Rights must be scoped to the relevant game, team and publisher program; the official investor page lists four current competitive titles for 2026.[2]

Content and creator integration

Sentinels explicitly positions original content and community as core operating pillars.[1]

Products, retail and live activation

Existing examples span branded hardware, merchandise, watch parties and event programming.[2][4]

Disclosure status

Partner fees, current ownership percentages, valuation, audited audience methodology and conversion data are not publicly disclosed.

Work with Press The Game

Bring an opportunity to the table

Looking for media reach, industry insight or the right esports partner? Bring us your brief—we’ll help move it forward.

Find the right connection

Related coverage

Team Liquid and Alienware extend partnership through 2031
NewsAug 19, 2026

Team Liquid and Alienware extend partnership through 2031

Team Liquid and Alienware have extended their long-running partnership through 2031, deepening its role across training facilities, product testing and esports content.

TF1 Licensing Signs Team Vitality, Names BYD as First Client
NewsSep 25, 2026

TF1 Licensing Signs Team Vitality, Names BYD as First Client

TF1 Licensing will represent Team Vitality's licensing inventory to advertisers. Its first disclosed campaign features BYD's Dolphin G with Vitality esports content; term and territory remain undisclosed.

Esports ranked as Polymarket Global’s top trading category in August, analyst says
NewsSep 24, 2026

Esports ranked as Polymarket Global’s top trading category in August, analyst says

Ollie Ring’s review estimates that esports markets generated about US$1.32 billion in August trading on Polymarket Global, with a separate sample also showing high activity.

Lisa x PlayStation DualSense controller and merchandise launch in October
NewsSep 21, 2026

Lisa x PlayStation DualSense controller and merchandise launch in October

PlayStation and Lisa will launch a limited-edition DualSense wireless controller globally on Oct. 30, with pre-orders opening Oct. 2 and a U.S.-focused merchandise collection arriving through PlayStation and Lisa's Amazon channels.

Electronic Arts Completes $55 Billion Sale to PIF, Silver Lake and Affinity
NewsAug 14, 2026

Electronic Arts Completes $55 Billion Sale to PIF, Silver Lake and Affinity

Electronic Arts’ August 4 SEC filing confirms that the approximately $55 billion acquisition closed, EA became a wholly owned subsidiary of the buyer group’s parent company, and Nasdaq trading was suspended before August 5.

France unveils first Esports Nations Cup jersey on the Champs-Élysées
NewsAug 3, 2026

France unveils first Esports Nations Cup jersey on the Champs-Élysées

France has become the first country to unveil its official Esports Nations Cup jersey, with the adidas-designed kit revealed during the Esports Festival on the Champs-Élysées.