Brand
Red Bull
Red Bull is a global energy-drink brand launched in Austria in 1987, with a marketing platform spanning sports, culture and gaming.
Brand snapshot
Esports platform
Red Bull’s official gaming hub covers esports news, events, films and competitive gaming content.
2025 cans sold
13.969 billion
Red Bull reported 13.969 billion cans sold worldwide in 2025.
Employees
21,924
Red Bull reported 21,924 employees at the end of 2025.
Partnerships
Commercial categories and activation routes identified from the profile.
Category
Beverage & energy
Commercial note
Premier partner relationship covering T1’s esports organization and multiple competitive titles.
Category
Beverage & energy · VALORANT
Commercial note
Two-year partnership announced in 2025, including a co-branded jersey and joint fan activations.
Category
Beverage & energy · Dota 2
Commercial note
Historical team sponsorship announced by Red Bull in 2019; included the international Dota 2 organization.
Category
Esports athlete · creator
Commercial note
Red Bull athlete relationship announced in 2022, spanning esports, streaming and creator activity.
Work with Press The Game
Bring an opportunity to the table
Looking for media reach, industry insight or the right esports partner? Bring us your brief—we’ll help move it forward.
Related coverage
News and features
Champions Shanghai: 148 Sponsor Records Reveal VCT’s Sponsorship Landscape
A review of 148 sponsor-brand records across the 16 teams that qualified for Champions Shanghai 2026, comparing VCT's hardware partners, traditional brands and regional commercial patterns.
From Aston Martin to Balenciaga: Why Luxury Brands Choose VALORANT
From virtual goods to a Shanghai gaming café, how VALORANT is helping luxury brands enter gaming communities and urban life.
ZETA DIVISION Gaming Academy and T1 Esports Academy Agree on Talent-Development Partnership
Vantan, GANYMEDE and T1 Esports Academy agreed on Sept. 17 to cooperate on esports talent development, with a first phase focused on localizing T1 methods for Japanese courses and planning a special intensive course for ZETA DIVISION Gaming Academy students.
Daily eSports reports SK Square–Comcast dispute over T1
Daily eSports alleges failed T1 share talks and a struggle for influence between SK Square and Comcast. Its board and causation claims remain unverified.