Brand
Red Bull
Red Bull is a global energy-drink brand launched in Austria in 1987, with a marketing platform spanning sports, culture and gaming.
Brand snapshot
Category
Energy drinks
Red Bull’s original energy drink launched in Austria on April 1, 1987.
Esports platform
Red Bull’s official gaming hub covers esports news, events, films and competitive gaming content.
Brand platform
Sports · Culture · Gaming
Red Bull’s official company profile describes a broad platform around people and ideas.
2025 cans sold
13.969 billion
Red Bull reported 13.969 billion cans sold worldwide in 2025.
Employees
21,924
Red Bull reported 21,924 employees at the end of 2025.
Partnerships
Commercial categories and activation routes identified from the profile.
Category
Beverage & energy
Commercial note
Premier partner relationship covering T1’s esports organization and multiple competitive titles.
Category
Beverage & energy · VALORANT
Commercial note
Two-year partnership announced in 2025, including a co-branded jersey and joint fan activations.
Category
Beverage & energy · Dota 2
Commercial note
Historical team sponsorship announced by Red Bull in 2019; included the international Dota 2 organization.
Category
Esports athlete · creator
Commercial note
Red Bull athlete relationship announced in 2022, spanning esports, streaming and creator activity.
References8
- [1]Red Bull company profile — Official company facts and history.
- [2]T1 partners — Official partner listing identifying Red Bull as a premier partner.
- [3]Red Bull esports — Official esports content, event and programming hub.
- [4]Red Bull and T1 announcement — Official Red Bull announcement of the multi-year T1 partnership.
- [5]Red Bull and OG announcement — Official Red Bull announcement of its OG esports sponsorship.
- [6]Sentinels partnership announcement — Official Sentinels news index listing the Red Bull Energy Drink partnership announcement.
- [7]Kamel Kameto Kebir — Official Red Bull athlete profile confirming the 2022 signing.
- [8]Oscar Mixwell Cañellas — Official Red Bull athlete profile confirming the 2024 relationship.
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