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Dplus KIA

Dplus KIA (DK) is a South Korean esports club operated by AD Esports, known for winning the 2020 League of Legends World Championship as DAMWON Gaming and the 2026 Esports World Cup title.

Dplus KIA
Dplus KIA official brand mark, adapted for PTG cover format
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Updated September 6, 2026

Commercial snapshot

Founded

2017 (as DAMWON Gaming)

Based in

Seoul, South Korea

AD Esports’ official registered address is in Yeongdeungpo-gu, Seoul.[1]

Signature achievement

2020 League of Legends World Champion

DAMWON Gaming defeated Suning 3–1; Dplus KIA also won EWC 2026.[3][5]

Audience reach

Not publicly disclosed

Ownership

AD Esports Ltd.; sale process reported

Kia is a naming sponsor, not the disclosed owner; the club reported an ongoing sale process in July 2026.[2][6]

Current financials

Financial stress disclosed

The club acknowledged a one-month player salary delay linked to disruption in the sale process; current revenue and valuation are not public.[6]

Key people

Lee Dong-hyung

Representative, AD Esports

Listed as the representative of the operating company on Dplus KIA’s official site.[1]

Category

Automotive and naming rights

Partner

Kia

Commercial note

Multi-year naming sponsorship introduced the DWG KIA identity and marketing campaigns.[2][4]

Category

Beverage

Partner

Montbest

Commercial note

Current partner page links the bottled-water brand to performance and fan moments.[4]

PTG Database Analysis

Dplus KIA’s distinctive asset is a championship League of Legends lineage that survived two naming changes: DAMWON Gaming won Worlds 2020, Kia’s sponsorship introduced DWG KIA for 2021, and the current club competes as Dplus KIA. PTG keeps the club identity separate from current roster and tournament records.[2][3]

The competitive platform was renewed by the 2026 Esports World Cup title, where the official event record shows a 3–0 final win over Karmine Corp and a $600,000 prize. That success sits beside material operating risk: Newsis reported the club’s own acknowledgement of a one-month salary delay and an ongoing sale process, so commercial analysis cannot treat competitive momentum as proof of financial stability.[5][6]

The strongest activation routes are championship storytelling, Korea-focused fan content, merchandise and naming-led brand integration, but proposals must account for ownership transition risk and define team, player, market, channel and term rights. Current revenue, valuation, buyer identity, sale timetable, audience methodology, partner fees and conversion data remain undisclosed or unverified.[1][2][4][6]

References7
  1. [1]Dplus KIA — About — Official operating company, address and representative
  2. [2]Kia — DAMWON Gaming naming sponsorship — Primary evidence that Kia is a naming sponsor, not the club owner
  3. [3]LoL Esports — Worlds 2020 by the numbers — Publisher record of DAMWON Gaming’s world championship
  4. [4]Dplus KIA — Kia partner page — Current official partner and commercial contact information
  5. [5]Esports World Cup — League of Legends 2026 — Official 2026 title, score, prize and MVP record
  6. [6]Newsis — Club sale and salary-delay reporting — Attributed reporting based on the club’s July 2026 statement
  7. [7]Dplus KIA — Official website — Current brand mark and club identity

Commercial opportunities

Team rights

Rights should be scoped to a named team, game, market and competition; current terms are not publicly disclosed.

Content and creators

Player, creator and editorial access should be confirmed directly with the club before activation.

Live experiences

Events and fan experiences remain subject to current competition and partner agreements.

Disclosure status

Current fees, audience methodology, revenue and conversion data are not publicly disclosed.

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