Team
Los Angeles Thieves
Los Angeles Thieves is 100 Thieves' city-franchise team in the Call of Duty League.

Commercial snapshot
Founded
2020
Based in
The Team uses the Los Angeles franchise identity under 100 Thieves.
Signature achievement
2022 Call of Duty League World Champion
Club
Game
Tournament
Partnerships
Commercial categories and activation routes identified from the profile.
Category
Consumer technology
Partner
Commercial note
VALORANT content, broadcast presence, and fan experiences[7]
Category
Betting and naming rights
Partner
Commercial note
Multi-year CS2 team and Serbia training facility[6]
Category
Fashion and IP
Partner
Commercial note
Apparel, footwear, and limited-edition collaborations[1]
Category
Fashion and IP
Partner
Commercial note
Historical 2024 apparel, footwear and limited-edition collaboration; not evidence of a current sponsorship.[1]
References2
- [1]About 100 Thieves — Official ownership and team identity context.
- [2]Call of Duty League schedule — Official competition participation source.
Work with Press The Game
Bring an opportunity to the table
Looking for media reach, industry insight or the right esports partner? Bring us your brief—we’ll help move it forward.
Related coverage
News and features

Team Liquid and Alienware extend partnership through 2031
Team Liquid and Alienware have extended their long-running partnership through 2031, deepening its role across training facilities, product testing and esports content.

Skydance completes Warner Bros. Discovery acquisition, adding WB Games to its portfolio
Skydance completed its acquisition of Warner Bros. Discovery on October 6, bringing Warner Bros. Games and its development portfolio into the combined company.

Panda Express makes Roblox and Fortnite a standing marketing platform
After Roblox and Fortnite campaigns produced reported brand-lift results, Panda Express is shifting to an ongoing gaming presence, according to Super League and Marketing Dive.

TF1 Licensing Signs Team Vitality, Names BYD as First Client
TF1 Licensing will represent Team Vitality's licensing inventory to advertisers. Its first disclosed campaign features BYD's Dolphin G with Vitality esports content; term and territory remain undisclosed.

Esports ranked as Polymarket Global’s top trading category in August, analyst says
Ollie Ring’s review estimates that esports markets generated about US$1.32 billion in August trading on Polymarket Global, with a separate sample also showing high activity.

Complexity ends operations after 23 years as Jason Lake leaves
Jason Lake said Complexity decided to close at the end of 2025 and that its intellectual property has since returned to GameSquare under the seller-financed structure of the 2024 sale.

Lisa x PlayStation DualSense controller and merchandise launch in October
PlayStation and Lisa will launch a limited-edition DualSense wireless controller globally on Oct. 30, with pre-orders opening Oct. 2 and a U.S.-focused merchandise collection arriving through PlayStation and Lisa's Amazon channels.

Electronic Arts Completes $55 Billion Sale to PIF, Silver Lake and Affinity
Electronic Arts’ August 4 SEC filing confirms that the approximately $55 billion acquisition closed, EA became a wholly owned subsidiary of the buyer group’s parent company, and Nasdaq trading was suspended before August 5.

Inside EWC’s Eight-Week Move to Paris: Mike McCabe on Going Global
Esports Foundation COO and Deputy CEO Mike McCabe recounts an eight-week relocation to Paris and discusses integration, the Club Championship and China.

France unveils first Esports Nations Cup jersey on the Champs-Élysées
France has become the first country to unveil its official Esports Nations Cup jersey, with the adidas-designed kit revealed during the Esports Festival on the Champs-Élysées.
