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FURIA

FURIA is a Brazilian multi-title esports and culture organization founded in 2017, with more than a dozen current competitive lineups.

FURIA
FURIA official website brand mark, adapted for PTG cover format
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Updated October 5, 2026

Commercial snapshot

Founded

2017

André Akkari, Jaime Pádua and Cris Guedes founded FURIA in Uberlândia, Brazil.[1]

Based in

São Paulo, Brazil

FURIA's history records a move into a new São Paulo home for teams, staff, fans and partners.[1]

Signature achievement

2025 multi-title championship run

FURIA's official history records titles including LTA South, Kings Cup Americas, IEM Chengdu and FISSURE Playground

Audience reach

Not publicly disclosed

Ownership

Not publicly disclosed

FURIA's privacy policy identifies Brazilian and United States operating entities but does not disclose ownership percentages.[4]

Current financials

Not publicly disclosed

No current revenue, valuation or profitability disclosure was confirmed.

Key people

André Akkari

Co-founder

Named in FURIA's official founding history.[1]

Jaime Pádua

Co-founder

Named in FURIA's official founding history.[1]

Cris Guedes

Co-founder

Named in FURIA's official founding history and as a 2025 FURIA FC co-president.[1]

Category

Sportswear and eyewear

Partner

adidas

Commercial note

Current partners linked to FURIA's expansion across esports, fashion and traditional sport.[1][3][5]

Category

Sportswear and eyewear

Partner

Oakley

Commercial note

Current partners linked to FURIA's expansion across esports, fashion and traditional sport.[1][3][5]

Category

Gaming and technology

Commercial note

Current partners displayed on FURIA's official community platform; individual rights require confirmation.[3]

Category

Gaming and technology

Partner

Logitech G

Commercial note

Current partners displayed on FURIA's official community platform; individual rights require confirmation.[3]

Category

Gaming and technology

Partner

TCL

Commercial note

Current partners displayed on FURIA's official community platform; individual rights require confirmation.[3]

Category

Consumer and lifestyle

Partner

Red Bull

Commercial note

Current partner set displayed by FURIA, supporting content, products and community formats.[3]

Category

Consumer and lifestyle

Partner

Hellmann's

Commercial note

Current partner set displayed by FURIA, supporting content, products and community formats.[3]

Category

Consumer and lifestyle

Partner

PokerStars

Commercial note

Current partner set displayed by FURIA, supporting content, products and community formats.[3]

Category

Consumer and lifestyle

Commercial note

Current partner set displayed by FURIA, supporting content, products and community formats.[3]

Category

Consumer and lifestyle

Partner

Other current partners

Commercial note

Current partner set displayed by FURIA, supporting content, products and community formats.[3]

PTG Database Analysis

FURIA’s current proposition is broader than a single Counter-Strike team. The official portfolio spans more than a dozen competitive lineups plus football and motorsport, while the Club presents itself as a Brazilian cultural and community movement; PTG still preserves the boundaries of every underlying Team record.[1][2]

The organization has a particularly usable partnership system: a visible current sponsor set, direct community channels, lifestyle collaborations and a physical São Paulo home for staff, teams, fans and events. Its 2025 results add multi-title momentum across esports and adjacent sports rather than relying only on an origin story.[1][3][5]

Commercial proposals should specify the team, market, platform and operating entity involved. Ownership percentages, full revenue and profitability, audited audience methodology, fee cards, inventory availability and conversion performance remain undisclosed, so partner logos and community claims should not be converted into unsupported commercial scale estimates.[3][4]

References5
  1. [1]FURIA — About — Official founding, history, leadership, portfolio and achievements
  2. [2]FURIA — Official website — Current teams, positioning and brand mark
  3. [3]FURIA — Communities — Official current partner inventory and community channels
  4. [4]FURIA — Privacy Policy — Current operating-entity disclosure
  5. [5]FURIA x adidas — Official collaboration and product activation

Commercial opportunities

Team rights

Rights can be scoped across current esports lineups, FURIA FC and FURIA RedRAM; each requires title and competition confirmation.[2]

Community activation

Official WhatsApp and Discord communities provide a direct fan-engagement layer.[2][3]

Lifestyle collaboration

The adidas relationship demonstrates apparel, culture and cross-sport product activation.[1][5]

Disclosure status

Current fees, inventory availability, audience methodology, revenue and conversion data are not publicly disclosed.

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