Brand
KFC
KFC is a quick-service restaurant brand with a documented 2026 VALORANT Mobile collaboration in China.
Brand snapshot
Category
Quick-service restaurants
Markets
Global restaurant brand
This profile does not state a current country count.
Gaming activity
VALORANT Mobile collaboration
PTG describes a China activation across 389 restaurants with themed items and in-game rewards.[2]
Brand platform
Chicken meals · restaurants
Partnership scope
China · VALORANT Mobile
Commercial fees, duration and exclusivity are not publicly disclosed.[2]
Operator
Yum! Brands
KFC's global corporate materials identify KFC among Yum! Brands' restaurant brands.[1]
Partnerships
Commercial categories and activation routes identified from the profile.
References2
- [1]KFC Global — Official website — Brand identity and current consumer-facing business.
- [2]Press The Game — VALORANT and luxury brands — PTG's original reporting on the China VALORANT Mobile restaurant activation.
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