Brand
Haidilao
Haidilao is a Chinese hot-pot restaurant brand founded in 1994, known for its table-side dining service and restaurants in China and international markets.
Brand snapshot
Category
Hot-pot restaurants
Gaming activity
VALORANT Champions activation
PTG reports a nationwide campaign with more than 1,250 restaurants and 150 themed or atmosphere locations.[2]
Brand platform
Restaurant dining · hot pot
Partnership scope
China · Champions Shanghai 2026
Fees, exclusivity and the contract term were not disclosed.[2]
Public company metrics
Not included
This profile does not infer restaurant counts beyond the event activation reported by PTG.
Partnerships
Commercial categories and activation routes identified from the profile.
Category
Restaurant · VALORANT Champions · China
Commercial note
The 2026 activation paired selected meal purchases with in-game rewards; three Shanghai and Shenzhen restaurants also scheduled player appearances and watch parties.[2]
Category
Restaurant · Honor of Kings Championship 2024
Commercial note
Black Shrew Esport referred to Haidilao as one of the event sponsors in a post-final interview; contract terms and activation scope were not disclosed.[3]
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