Brand
Haidilao
Haidilao is a hot-pot restaurant brand whose 2026 VALORANT Champions activation brought game rewards and watch parties into restaurants.
Brand snapshot
Category
Hot-pot restaurants
Markets
China and international markets
A complete country count is not stated in this profile.
Gaming activity
VALORANT Champions activation
PTG reports a nationwide campaign with more than 1,250 restaurants and 150 themed or atmosphere locations.[2]
Brand platform
Restaurant dining · hot pot
Partnership scope
China · Champions Shanghai 2026
Fees, exclusivity and the contract term were not disclosed.[2]
Public company metrics
Not included
This profile does not infer restaurant counts beyond the event activation reported by PTG.
Partnerships
Commercial categories and activation routes identified from the profile.
References2
- [1]Haidilao — Official website — Brand identity and restaurant business.
- [2]Press The Game — VALORANT and luxury brands — PTG's original reporting on campaign scale, rewards and event programming.
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