Brand
Beijing Esports
Beijing Esports (电竞北京) is Beijing’s annual city-branded esports program, launched in 2020 to stage events and support the city’s esports ecosystem.
Brand snapshot
Category
City esports activity brand
Beijing describes it as an esports activity brand named for the city.[2]
Format
Annual, citywide program
Beijing says one edition is organized each year; five editions had been held by 2025.[2]
Program mix
Events · forums · exhibitions · entertainment
Official descriptions include competitions, industry forums, exhibitions and cultural programming.[1][3]
Five-year activity
Nearly 9,000 events · 9.28bn views
Beijing-reported cumulative activity and online/offline views across the program’s first five years; views are not unique people.[2]
2026 international event
IEM Beijing 2026 · Counter-Strike 2
ESL FACEIT Group identified the tournament as part of the “Beijing Esports” initiative.[5]
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Related coverage
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IEM Returns to Beijing After Seven Years: The City’s Evolving Esports Industry
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IEM Beijing 2026 sets 16-team CS2 field and venue program before Nov. 2 start
IEM Beijing 2026 will bring 16 Counter-Strike 2 teams to Beijing from Nov. 2–8, with USD 1.25 million in total winnings, a 360-degree stage and a week of partner and fan activities.
Logitech G named IEM Beijing 2026's Official Peripherals Partner
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Fight of the Golden Spatula plans to double its esports prize pool in 2027; PC edition planned for next season
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