ESL FACEIT Group announced on Oct. 19 that Logitech G will serve as the Official Peripherals Partner of IEM Beijing 2026. The agreement extends Logitech G’s 2026 partnership with EFG, which already included DreamHack, to the Counter-Strike 2 tournament in Beijing, China. The announcement describes integrations across the event’s digital channels, direct broadcast segments and stage.[1]
Logitech G will also operate an expo setup inside the arena where attendees can try the company’s latest PRO Series equipment. The activation places product testing alongside the event’s broadcast and digital placements, giving visitors an in-person way to handle the hardware during the tournament. IEM Beijing is scheduled for Nov. 2–8 at Bloomage Biotech·Biohyalux ECM Arena.[1][2]
EFG and Logitech G said the expanded partnership coincides with the launch of Logitech G’s latest PRO Series equipment and the line’s 10th anniversary. The announcement says the equipment was developed with input from professional esports players. EFG’s Andreas Jernberg said the Beijing integration is intended to bring the gear directly to fans at the arena, while Logitech G general manager Robin Piispanen described the event as a way to deepen the brand’s presence in China.[1]
