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G2 Esports

G2 Esports is a Berlin-based multi-title esports and entertainment organization founded in 2014.

G2 Esports
G2 Esports official website brand mark, adapted for PTG cover format
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Updated September 6, 2026

Commercial snapshot

Founded

2014 as Gamers2

G2's official history identifies the organization's founding and rebrand.[1]

Based in

Berlin, Germany

G Esports Holding GmbH is registered at a Berlin address.[4]

Signature achievement

2019 Mid-Season Invitational champion

G2's official history identifies its landmark League of Legends international title.[1]

Audience reach

Not publicly disclosed

Ownership

Not publicly disclosed

The official imprint identifies G Esports Holding GmbH as operating entity but does not disclose current ownership percentages.[4]

Current financials

Private; not publicly disclosed

A 2025 seven-figure funding round was announced, but current revenue, valuation and profitability were not confirmed.

Key people

Alban Dechelotte

CEO and managing director

Named as managing director in G2's current legal imprint and as CEO in 2026 announcements.[4]

Category

Gaming hardware

Commercial note

Current monitor, peripherals and performance integrations displayed by G2.[3]

Category

Gaming hardware

Partner

Logitech G

Commercial note

Current monitor, peripherals and performance integrations displayed by G2.[3]

Category

Consumer and lifestyle

Partner

McDonald's

Commercial note

Current partners spanning food, energy, fashion and ergonomic performance.[3]

Category

Consumer and lifestyle

Partner

Red Bull

Commercial note

Current partners spanning food, energy, fashion and ergonomic performance.[3]

Category

Consumer and lifestyle

Commercial note

Current partners spanning food, energy, fashion and ergonomic performance.[3]

Category

Consumer and lifestyle

Commercial note

Current partners spanning food, energy, fashion and ergonomic performance.[3]

Category

Digital services and regulated gaming

Partner

ExpressVPN

Commercial note

Current services include privacy, CS2 content and regulated market-specific betting; age and jurisdiction controls apply.[3]

Category

Digital services and regulated gaming

Partner

Skin.Club

Commercial note

Current services include privacy, CS2 content and regulated market-specific betting; age and jurisdiction controls apply.[3]

Category

Digital services and regulated gaming

Partner

Winamax

Commercial note

Current services include privacy, CS2 content and regulated market-specific betting; age and jurisdiction controls apply.[3]

Category

Digital services and regulated gaming

Partner

Betpanda

Commercial note

Current services include privacy, CS2 content and regulated market-specific betting; age and jurisdiction controls apply.[3]

PTG Database Analysis

G2 combines a Berlin operating base with a deliberately international portfolio of teams and entertainment formats. Its current official team index supports the shared Club view, while PTG keeps each roster and result attached to the relevant Team record.[2][4]

Commercially, G2 has a broad current partner mix and repeatedly turns sponsorship into content, products and experiences rather than logo placement alone. The 2026 rotating Counter-Strike jersey with Wizards of the Coast is a concrete example of game IP crossing into competitive apparel and storytelling.[3][5]

Any proposal must still specify the team, territory and age or regulatory constraints, particularly for betting-related categories. Current ownership percentages, revenue, valuation, audited club-wide audience, fees and conversion performance remain undisclosed in the reviewed official materials.[3][4]

References5
  1. [1]G2 Esports — About — Official identity, history and achievements
  2. [2]G2 Esports — Teams — Current competitive portfolio
  3. [3]G2 Esports — Partners — Current partner inventory and activation positioning
  4. [4]G2 Esports — Legal imprint — Current operating entity, address and managing director
  5. [5]G2 Esports — Wizards of the Coast partnership — Current rotating-jersey and gaming-IP activation

Commercial opportunities

Competitive team rights

Rights can be scoped to a named G2 team, game, market and competition.[2]

Content and jersey integration

Current partnerships demonstrate rotating jerseys, content series and live activations.[3][5]

Fan and performance experiences

G2 presents community, live, merchandise and athlete-performance formats.[1][3]

Disclosure status

Current fees, audited audience methodology, revenue and conversion data are not publicly disclosed.

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