Brand
Aston Martin
Aston Martin is a British luxury carmaker whose 2026 VCT CN activation connected its automotive identity with VALORANT esports.

Brand snapshot
Category
Luxury automotive
Markets
Not publicly profiled here
This profile does not claim a complete market footprint.
Gaming activity
2026 VCT CN activation
PTG reports an activation linking racing and competitive gaming.[2]
Brand platform
Performance cars · motorsport
Partnership scope
Not publicly disclosed
Fees, exclusivity, term and detailed rights are not established in the cited coverage.
Esports relationship
VALORANT esports
Public reporting identifies VCT CN as the activation context.[2]
Partnerships
Commercial categories and activation routes identified from the profile.
References2
- [1]Aston Martin — Official website — Company and automotive brand identity.
- [2]Press The Game — VALORANT and luxury brands — Reports the VCT CN activation and describes the limits of the publicly available partnership details.
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