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Gumayusi

Lee "Gumayusi" Min-hyeong is a South Korean League of Legends bot laner for Hanwha Life Esports and a two-time Worlds champion.

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Gumayusi
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Updated September 10, 2026

Commercial snapshot

Role

Pro Player · Bot laner / ADC

Current Hanwha Life Esports bot laner in the 2026 LCK roster.[1][2]

Affiliation

Hanwha Life Esports · League of Legends[1]

Gumayusi moved from T1 to HLE for the 2026 season; current HLE channels list him with the roster.

Signature achievement

2× League of Legends World Champion

Gumayusi won Worlds with T1 in 2023 and 2024; the current HLE role is a separate 2026 affiliation.[3][4]

Global recognition

2023 and 2024 Worlds champion[3][4]

Riot's Worlds materials identify Gumayusi as part of T1's 2023 and 2024 championship lineups.

Audience

Not publicly disclosed

Team channels and HLE fan content are not counted as Gumayusi's personal audience.

Commercial proof

Riot championship skin and team fan content

Riot's 2023 and 2024 Worlds winner activations connect Gumayusi's competitive identity to in-game IP, while HLE distributes him through official fan content.[3][4][5]

Market reach

South Korea · Asia-Pacific League of Legends

Korean LCK identity and HLE's international fan distribution support this market frame.[1][5]

PTG Database Analysis

Gumayusi’s authority combines two publisher-recognised world titles with a current role in HLE’s international-facing roster. The 2023 and 2024 Worlds skin activations are concrete game-integrated proof, while the 2026 HLE move keeps the commercial story current rather than purely historical.[1][3][4]

The most defensible opportunities are ADC education, team-transition storytelling, and HLE-controlled fan content. Any activation must distinguish Gumayusi’s personal rights from HLE, T1, Riot Games, league, and existing category partners; the reviewed sources do not establish a separate personal sponsor inventory.

References4
  1. [1]HLE official website
  2. [2]HLE · 2026 Global Fan Fest
  3. [3]Riot · 2023 Worlds winner skins
  4. [4]Riot · 2024 Worlds winners

Commercial opportunities

ADC performance content

Gumayusi could support marksman mechanics, laning, and high-pressure preparation formats, subject to HLE, Riot, league, representation, and category approvals.

Team-transition storytelling

A partner could use the move from T1 to HLE as a competitive reset narrative, with rights separated between Gumayusi, HLE, T1, and publisher-controlled Worlds IP.

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Related entities

South KoreaHanwha Life Esports League of LegendsHanwha Life EsportsLeague of Legends