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FENNEL

FENNEL is a Japanese multi-game esports club operated by Fennel Co., Ltd., combining competitive teams with tournament production, apparel, content and marketing activities.

FENNEL
FENNEL club logo supplied with its official press release. · FENNEL / PR TIMES; corporate press material used for editorial reporting under PR TIMES Corporate Terms Article 6(3): Asset
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Updated October 5, 2026

Commercial snapshot

Founded

2019[1]

Based in

Tokyo, Japan[1]

Operating company's headquarters in Shibuya.

Signature achievement

LJL 2026 annual champion[2]

League of Legends division won Winter, Spring and Summer titles.

Ownership

Operated by Fennel Co., Ltd. (株式会社Fennel)[1]

Current financials

Not publicly disclosed

Club revenue and profitability were not verified in public sources.

Category

Technology solutions

Commercial note

Sponsorship since July 2026, including planned off-duty jersey branding; October initiative aims to develop AI voice-chat analysis for coaching and training.

PTG Database Analysis

FENNEL combines its FFL tournament-production business and apparel retail with competitive credibility, including its League of Legends division’s sweep of the three 2026 LJL tournaments. That combination gives partners access to organized community events and merchandise activity alongside competition. The club is operated from Tokyo, Japan, by Fennel Co., Ltd.[1][2]

The PERSOL CROSS TECHNOLOGY partnership links that competitive environment to a defined technology-development objective. July’s sponsorship announcement contemplated AI and data-analysis cooperation alongside off-duty jersey branding; October specified a proposed voice-chat analysis system, training trials and coaching applications. The useful commercial milestone is whether those trials produce workable analysis metrics and coaching insights. The announced activity remains a development initiative.[3][4]

References9
  1. [1]FENNEL — Club identity and October announcement
  2. [2]FENNEL — LJL 2026 annual championship
  3. [3]PERSOL CROSS TECHNOLOGY — July sponsorship
  4. [4]PERSOL CROSS TECHNOLOGY — October AI initiative
  5. [5]FENNEL — Official website and social links
  6. [6]FENNEL — Official X audience snapshot — 185K displayed followers, captured October 5, 2026.
  7. [7]FENNEL — Official Instagram audience snapshot — 22K displayed followers, captured October 5, 2026.
  8. [8]FENNEL — Official YouTube audience snapshot — 54.4K displayed subscribers, captured October 5, 2026.
  9. [9]FENNEL — Official corporate news reviewed for financial disclosures

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