Brand
Panda Express
Panda Express is an American Chinese restaurant brand operated by Panda Restaurant Group, known for dishes including The Original Orange Chicken.
Brand snapshot
Category
American Chinese dining
Panda Restaurant Group describes Panda Express as an American Asian dining brand.[2]
Operator
Panda Restaurant Group, Inc.
The parent company identifies Panda Express as one of its restaurant brands.[2]
Signature dish
The Original Orange Chicken
Named among the menu items incorporated into the 2025 in-game promotion.[4]
Store footprint
2,500+ U.S. locations · 11 countries
QSR Web reported these Panda Express operating figures in July 2025.[4]
Brand awareness lift
+3 percentage points
Company-disclosed result from an independent Nielsen study; the study was not separately published by Nielsen.[5]
Combined platform reach
Estimated 220m monthly active players
Super League's estimate for Roblox and Fortnite combined; it is not a deduplicated audience count.[5]
Partnerships
Commercial categories and activation routes identified from the profile.
Category
Gaming marketing · Roblox and Fortnite
Partner
Commercial note
Program development, gaming media activation and measurement supporting the transition from individual campaigns to an ongoing presence.
References5
- [1]Panda Express frequently asked questions — Identifies Panda Express as an operating brand of Panda Restaurant Group and describes its dining category.
- [2]Panda Express logos — Official logo download page; source of the local profile mark.
- [3]Super League and Panda Express program announcement — Program expansion, company-disclosed Nielsen findings and combined monthly active player estimate.
- [4]Panda Express partners with Fortnite Creative, Roblox — QSR Web reproduces the 2025 company press release and attributes the campaign image to Panda Express.
- [5]Marketing Dive — always-on gaming strategy — Trade reporting on campaign history and brand-lift metrics.
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