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Brand

Mountain Dew Game Fuel

Mountain Dew Game Fuel is PepsiCo's gaming-oriented beverage line, with products ranging from caffeinated soft drinks to energy drinks.

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Updated October 23, 2026

Brand snapshot

Category

Caffeinated beverages[1][2]

Brand owner

PepsiCo[1]

Launch markets

United States and Canada[3]

Gaming platform

Gaming-oriented beverage line[3]

Introduced

2007[3]

Esports activity

Listed as an IEM Global Challenge 2020 sponsor[4]

References3
  1. [1]Mountain Dew Game Fuel — PepsiCo Partners — Official Game Fuel product line.
  2. [2]Mountain Dew Game Fuel SmartLabel — Product information and PepsiCo distributor identification.
  3. [3]Mountain Dew Game Fuel launch announcement — Product launch history and initial U.S. and Canada availability.

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