Brand
BYD
BYD is a Chinese manufacturer of electric and plug-in hybrid vehicles, batteries and other new-energy technologies.
Brand snapshot
Gaming activity
Vehicle supply and brand-content campaign
BYD's summer 2026 collaboration paired an official vehicle fleet with the Dolphin G “New (G)amer” campaign; Team Vitality later identified it as the first advertiser project under its TF1 Licensing representation.[2][3][4]
Positioning
New-energy mobility
Partnerships
Commercial categories and activation routes identified from the profile.
Category
Automotive · France
Partner
Commercial note
BYD supplied a fleet as Team Vitality's official vehicle supplier during the 2026 summer period; the same collaboration included the New (G)amer campaign. Exact dates were not disclosed.
References5
- [1]BYD official website — Official company and product source.
- [2]BYD — Team Vitality partnership and campaign announcement — BYD's official 2026 announcement describes the vehicle-supply collaboration and the New (G)amer campaign developed by TF1 Factory with TF1 Licensing's support.
- [3]PTG — TF1 Licensing, Team Vitality and BYD campaign — PTG coverage of the licensing representation and the first disclosed BYD campaign.
- [4]Team Vitality — TF1 Business Solutions and Team Vitality — Primary announcement identifying TF1 Factory's BYD Dolphin G campaign, trailer and Vitality Rocket League social content.
- [5]Contact | BYD AUTO — BYD's official contact page explicitly identifies the global headquarters of BYD Company Limited at 3009 BYD Road, Pingshan, Shenzhen, Guangdong Province, China.
Work with Press The Game
Bring an opportunity to the table
Looking for media reach, industry insight or the right esports partner? Bring us your brief—we’ll help move it forward.
Related coverage
