Skip to content
Press The Game

Organizations

TF1 Factory

TF1 Factory is TF1 Group's multidisciplinary production agency, creating audiovisual and digital content, events and brand activations for companies.

Updated Sep 25, 2026
T

Commercial snapshot

Role

Multidisciplinary production agency

TF1 Group describes TF1 Factory as an agency serving brands and companies.

Services

Content production, events, endorsement and digital out-of-home

These service areas were listed in the TF1 Business Solutions launch announcement.

Esports campaign

BYD × Team Vitality, Dolphin G / New (G)amer

Team Vitality says TF1 Factory developed the first announced campaign under the licensing representation agreement.

Work with Press The Game

Bring an opportunity to the table

Looking for media reach, industry insight or the right esports partner? Bring us your brief—we’ll help move it forward.

Find the right connection

TF1 Factory is TF1 Group’s multidisciplinary production agency for brands and companies. It develops audiovisual and digital content, events and branded activations; TF1 Group’s published descriptions also identify endorsement and digital out-of-home among its areas of work. The agency operates within TF1 Business Solutions.

In the first announced esports project for TF1 Business Solutions’ licensing partnership with Team Vitality, TF1 Factory developed a campaign for BYD around the Dolphin G launch. The “New (G)amer” concept treated the vehicle as a new member of Vitality’s roster and included a trailer and social content featuring the club’s Rocket League players. The sources do not disclose campaign fees or a longer-term client commitment.

References3
  1. [1]TF1 Group — Diversification — Official description of TF1 Factory's production-agency role.
  2. [2]TF1 Group — TF1 Business Solutions launch — Official service areas for TF1 Factory.
  3. [3]Team Vitality — BYD campaign announcement — Source for the BYD and Team Vitality campaign, including the Dolphin G and New (G)amer concepts.

Related coverage

News and features

TF1 Licensing Signs Team Vitality, Names BYD as First Client
NewsSep 25, 2026

TF1 Licensing Signs Team Vitality, Names BYD as First Client

TF1 Licensing will represent Team Vitality's licensing inventory to advertisers. Its first disclosed campaign features BYD's Dolphin G with Vitality esports content; term and territory remain undisclosed.