Ruyi Cinema (儒意电影) is the public-facing name of Ruyi Film Entertainment Company Limited, a listed Chinese film and entertainment group. The company operates cinema brands including Wanda Cinema and HOYTS and reports businesses in cinema exhibition, film and television production and distribution, and advertising.[1][2][3]
The company was founded in 2005 as Beijing Wanda Cinema Line, listed on the Shenzhen Stock Exchange in 2015, and adopted its current name in 2026. Its 2026 half-year report places its registered address and headquarters in Beijing.[2][3]
Ruyi Cinema’s reported KPL relationship is tied to a campaign announced on Sept. 29, 2026. The approximately six-week activation included themed cinemas, campaign inventory across the company’s cinema network, and a plan to host synchronized viewing for the 2026 KPL Annual Grand Final.[4]
