Brand
adidas
adidas is a global sportswear company and the official kit and global partner of the Esports Nations Cup.
Brand snapshot
Positioning
National-team apparel
Activation
Jerseys and tracksuits
The ENC partnership covers custom apparel for participating national delegations.[2]
Partnerships
Commercial categories and activation routes identified from the profile.
Category
Sportswear · multi-title esports
Partner
Commercial note
Official kit and global partnership covering national-team apparel.
References2
- [1]adidas annual report and company profile — Official company and reporting source.
- [2]Esports Nations Cup partnership coverage — PTG reporting on the official kit and global partnership.
Work with Press The Game
Bring an opportunity to the table
Looking for media reach, industry insight or the right esports partner? Bring us your brief—we’ll help move it forward.
Related coverage
News and features
France unveils first Esports Nations Cup jersey on the Champs-Élysées
France has become the first country to unveil its official Esports Nations Cup jersey, with the adidas-designed kit revealed during the Esports Festival on the Champs-Élysées.
Esports Foundation and adidas announce partnership to outfit every ENC team
Esports Foundation and adidas have announced a landmark partnership to outfit every national team competing at the inaugural Esports Nations Cup.
New Global Sport Conference moves its Riyadh conference to 2027
NGSC has moved its next Riyadh conference from October 30–November 1, 2026 to 2027. A mid-August return is expected, but exact dates and venue are unannounced.
Esports Foundation postpones inaugural Esports Nations Cup to November 2027
The Esports Foundation has postponed the inaugural Esports Nations Cup in Riyadh from November 2026 to November 2027, while keeping its Development Fund commitments and ecosystem programs in place.