Brand
PlayStation
PlayStation is Sony Interactive Entertainment's global interactive-entertainment brand spanning consoles, games, network services and accessories.
Brand snapshot
Category
Interactive entertainment
Sony Interactive Entertainment describes PlayStation as a line of hardware, network services and games for a global audience.[1]
Markets
Global
The official company profile describes PlayStation products and services as serving players worldwide.[1][2]
Core products
Consoles, games, services and accessories
PlayStation's official site presents PS5, games, PlayStation Plus, the PlayStation Store and DualSense accessories.[2][3]
Monthly active users
125M
Sony Interactive Entertainment reported 125 million PlayStation monthly active users as of June 30, 2026.[2]
PS5 sold-in
95M+
Sony Interactive Entertainment reported more than 95 million PS5 units sold-in worldwide as of June 30, 2026.[2]
Annual gameplay
51B+ hours
Sony Interactive Entertainment reported more than 51 billion hours of annual gameplay as of March 31, 2025.[2]
Partnerships
Commercial categories and activation routes identified from the profile.
References4
- [1]Sony Interactive Entertainment — About Us — Official description of the PlayStation product and service ecosystem.
- [2]Sony Interactive Entertainment — Our Company — Official PlayStation history, products and current public operating metrics.
- [3]PlayStation official site — Official product, service and accessory coverage.
- [4]Lisa x PlayStation announcement — Official announcement of the Lisa collaboration and launch schedule.
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