Skip to content
Press The Game

Brand

Alienware

Alienware is Dell Technologies' high-performance gaming hardware brand, known for PCs, monitors and peripherals used across competitive gaming.

Alienware
Official Dell trademark media
Share this page
Updated September 9, 2026

Brand snapshot

Category

Gaming hardware

Alienware is Dell Technologies’ gaming-hardware brand.[1]

Markets

International

Alienware products are sold through Dell’s regional commerce sites.[1]

Gaming activity

Team and tournament partnerships

The brand has a long-running esports partnership with Team Liquid.[2]

Positioning

High-performance gaming

Product range

PCs, laptops, monitors

Team Liquid term

2011–2031

The latest announcement confirms the partnership period and extension option.[2]

Commercial categories and activation routes identified from the profile.

Category

Gaming hardware · multi-title esports

Commercial note

Equipment, training-facility and content support under a long-running partnership.

Category

Gaming hardware

Commercial note

Partner relationship recorded in the club’s public partner materials.

References4
  1. [1]Alienware official product page — Official product and brand source.
  2. [2]Team Liquid and Alienware partnership — Official Dell Technologies announcement confirming the Team Liquid relationship.
  3. [3]Bilibili Gaming partner record — Public club-history source used for the recorded brand relationship.
  4. [4]Dell trademarks and official media asset — Official Dell page listing the Alien head logo and Alienware & Alien Head Design; the linked media asset is stored locally for this profile.

Work with Press The Game

Bring an opportunity to the table

Looking for media reach, industry insight or the right esports partner? Bring us your brief—we’ll help move it forward.

Find the right connection