TRACAB provides real-time sports data capture, distribution, analysis and visualization for leagues, federations, clubs, teams and interactive entertainment companies. It has been part of Electronic Arts since 2025.[1][2] Its published company location is Stockholm, Sweden.[4]
Technology and products
TRACAB Optical uses cameras and computer vision to track players and the ball during matches. Its capabilities include skeletal tracking, live data delivery and panoramic video.[5]
EA SPORTS Project Assist is an early pilot with TRACAB and support from LaLiga, exploring how real-time match data can be used to visualize football moments.[6]
The Bundesliga and EA named TRACAB football data and tracking capabilities in the scope of their August 2026 partnership renewal.[3]
