Skip to content
Press The Game

Market · Subnational

Xinjiang

Xinjiang is a subnational market within China, an autonomous region in the country’s northwest.

Ürümqi skyline in Xinjiang.
Ürümqi skyline in Xinjiang. · Ürümqi skyline, Xinjiang, China, 2004 · Alexander Flühmann · Wikimedia Commons · CC BY-SA 3.0
Share this page
Updated September 28, 2026

Market snapshot

Population

26.39m[2]

Year-end permanent residents, 2025.

GDP

RMB 2.146tn[2]

Regional GDP in 2025, up 5.5% year on year.

Event travel signal

Domestic audience travel[4]

PTG notes organized travel from Xinjiang to the 2025 KPL Annual Finals; this is an event-specific signal, not a region-wide esports metric.

References4
  1. [1]自治区生物多样性概况 — 新疆维吾尔自治区生态环境厅
  2. [2]新疆维吾尔自治区2025年国民经济和社会发展统计公报 — Xinjiang Bureau of Statistics and National Bureau of Statistics Xinjiang Survey Team
  3. [3]Ürümqi skyline, Xinjiang, China, 2004.jpg — Wikimedia Commons
  4. [4]KPL city playbook: nine cities and the urban live-event model — Press The Game

Work with Press The Game

Bring an opportunity to the table

Looking for media reach, industry insight or the right esports partner? Bring us your brief—we’ll help move it forward.

Find the right connection

Related coverage

News and features

KPL's Urban Playbook: Nine Cities, RMB100m in 2025
FeatureJan 14, 2026

KPL's Urban Playbook: Nine Cities, RMB100m in 2025

KPL's 2025 city programme generated more than RMB100 million in offline ticket sales, connecting finals, club homes and tourism partnerships with urban venues and consumption.

Related entities

Markets

China

Competitions

2025 KPL Annual Finals