Population
5,324,700 (2025)[2]
Market · National
New Zealand
New Zealand is an export-oriented Pacific game-development market. Its studios sell predominantly to overseas consumers, while some publisher circuits group its players with Australia.
Share this page
Updated October 5, 2026Market snapshot
Internet use
93.5% (2024)[3]
Share of the population using the internet; not a player or esports-audience count.
FY2025/2026 industry revenue
NZ$1.002bn[4]
NZGDA annual survey; 95% of revenue came from international consumer sales.
Historical Halo pathway
Australia / New Zealand[1]
The 2025 HCS Open Series grouped the two countries for qualification.
Market ecosystem
Games and competitions
References5
- [1]HCS 2025 Roadmap — Halo Championship Series
- [2]Population, total — New Zealand — World Bank
- [3]Individuals using the Internet (% of population) — New Zealand — World Bank / International Telecommunication Union
- [4]New Zealand Game Development Industry Surpasses $1 Billion in Revenue — New Zealand Game Developers Association
- [5]AucklandPano MC.jpg — Wikimedia Commons
Work with Press The Game
Bring an opportunity to the table
Looking for media reach, industry insight or the right esports partner? Bring us your brief—we’ll help move it forward.