Club

Movistar KOI

Movistar KOI is a Spanish esports club formed from the combination of Movistar Riders, KOI assets and OverActive Media's esports platform.

Official website

Movistar KOI official website brand imagery, adapted for PTG cover format

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Updated September 6, 2026

Commercial snapshot

Founded

2024 combination

The brand joins Movistar Riders, KOI esports assets and OverActive Media's platform.[1][2]

Based in

Not publicly disclosed

Current headquarters are not publicly disclosed; Madrid, Barcelona and Spain were identified as core operating and audience markets in the acquisition.[2]

Signature achievement

2025 LEC Spring champion

OverActive's public reporting records the title and resulting MSI and EWC qualification.[4]

Audience reach

Not publicly disclosed

Ownership

OverActive Media

OverActive completed the purchases of KOI esports assets and Movistar Riders in March 2024.[2]

Current financials

OverActive reports consolidated results

Club-level revenue, costs, valuation and profitability are not separately disclosed.[4]

Key people

Ibai Llanos

Brand ambassador and OverActive shareholder

The 2024 acquisition release identifies Llanos as a service-agreement brand ambassador and significant OverActive shareholder; this does not equal sole ownership of the Club.[2]

CategoryPartnerCommercial note

PTG Database Analysis

Movistar KOI is a combined Club identity, not merely the original KOI roster under a new label. OverActive bought specified KOI esports assets and all shares of the Movistar Riders operating company, then integrated those capabilities into a Spanish-facing platform; PTG preserves the Club separately from each game-specific Team.[1][2]

The model joins competitive teams with creator reach, telecommunications naming rights, merchandise, live events and subscription membership. Telefónica’s agreement offers unusually clear evidence of available activation types—naming, uniforms, merchandise and content—while the 2025 LEC title provides a verified competitive proof point.[3][4][5]

OverActive’s public results describe the consolidated group and should not be presented as Movistar KOI-only economics. The reviewed sources do not separately disclose Club revenue, costs, valuation, partner fees, audience methodology or conversion performance; Ibai’s OverActive shareholding also must not be simplified into sole Club ownership.[2][4]

References5

[1]Movistar KOI — About — Official combined identity, team portfolio, headline audience data and brand imagery
[2]OverActive Media — Acquisition completion — Transaction structure, market capabilities and ambassador/shareholder context
[3]Telefónica — Movistar KOI sponsorship — Naming-rights partnership, duration and activation inventory
[4]OverActive Media — Q2 2025 report — Public-company reporting, LEC title, events and membership platform
[5]Movistar KOI — Official shop — Current 2026 merchandise and Kappa apparel evidence

Commercial opportunities

Team and league rights

Rights can be scoped to a named Movistar KOI roster, league, market and term.[1][4]

Creator and media platform

The acquisition added influencer, media and live-event capabilities across Spain and the Americas.[2]

Events, membership and merchandise

OverActive reports live events and a subscription fan platform, while the club operates direct merchandise commerce.[4][5]

Disclosure status

Club-level financials, partner fees, audited audience methodology and conversion data are not separately disclosed.

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Related coverage

NewsAug 31, 2026

OverActive Media warns cash will not fund next 12 months as Q2 revenue falls 40%

OverActive Media reported a 40% decline in second-quarter revenue and repeated that its cash resources were insufficient to support 12 months of planned operations.