Brand
MSI
MSI is a gaming and computing brand whose portfolio includes PCs, components, displays, and peripherals for gamers and esports audiences.
Brand snapshot
Category
Gaming hardware
MSI describes its portfolio across gaming, computing, and professional hardware.[1]
Markets
130+ countries and regions
MSI reports a presence across more than 130 countries and regions.[1]
Gaming activity
Esports partnerships
MSI identifies international esports events and tournament activity in its brand profile.[1]
Positioning
Gaming and computing
Product range
PCs, components, displays
MSI lists gaming PCs, graphics cards, motherboards, monitors, and gaming gear among its products.[1]
Company identity
Micro-Star International
MSI identifies itself as Micro-Star International and dates its company history to 1986.[1]
Partnerships
Commercial categories and activation routes identified from the profile.
References4
- [1]MSI official brand profile — Official source for MSI’s company identity, product scope, markets, and esports activity.
- [2]CAC 2026 official partnership announcement — Official CAC 2026 announcement listing MSI graphics cards as an official tournament partner.
- [3]German store operator address — MSI — MSI's German store identifies MSI Computer Europe BV's data-protection contact at Weismüllerstraße 45, 60314 Frankfurt am Main. This is a regional operator address.
- [4]MSI Company Location — MSI lists its Australian office in Auburn, New South Wales.
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