Brand
XBOX
XBOX is Microsoft's video-game brand spanning consoles, games, subscriptions and play across devices.
Brand snapshot
Markets
Global player community
Microsoft said XBOX reaches more than 500 million players worldwide in April 2026.[1]
Gaming activity
Six Invitational 2026 event activation
Ubisoft listed an XBOX gaming room and 1v1 activity among event partner activities.[3]
Positioning
Play across devices[1]
Product range
Consoles, games, Game Pass and accessories[2]
Partnerships
Commercial categories and activation routes identified from the profile.
Category
Gaming platform · Rainbow Six Siege
Partner
Commercial note
Ubisoft listed an XBOX gaming room and 1v1 activity among the event's partner activities.[3]
References4
- [1]We Are XBOX — Official description of the XBOX brand and global player reach.
- [2]XBOX official product site — Official portfolio of consoles, games and services.
- [3]Six Invitational 2026 event guide — Ubisoft's official record of the XBOX activation.
- [4]Microsoft introduces XBOX — Official source for the console announcement and planned 2001 launch.
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