Brand
Honda
Honda is a global automotive brand referenced in esports sponsorship coverage through its former major partnership with Team Liquid.

Brand snapshot
Markets
Global
Gaming activity
Former Team Liquid partner
Reporting describes the end of Honda’s major Team Liquid partnership in May 2025.[2]
Positioning
Mobility and performance
Activation
Historical esports sponsorship
The available report does not establish a current esports partnership.[2]
Current status
No active relation recorded
Retained as historical commercial context pending separate identity and dates review.
Partnerships
Commercial categories and activation routes identified from the profile.
Category
Automotive · historical
Partner
Commercial note
Former major partnership; no current rights are inferred.
References2
- [1]Honda official website — Official company and mobility source.
- [2]Team Liquid commercial reporting — Reporting describing the end of the former partnership.
Work with Press The Game
Bring an opportunity to the table
Looking for media reach, industry insight or the right esports partner? Bring us your brief—we’ll help move it forward.
Related coverage
News and features

Team Liquid reported to begin third global workforce restructuring in a year
Team Liquid was reported to have begun a third global workforce restructuring within a year, even as its co-CEO has described the organization as profitable for three consecutive years.

Team Liquid and Alienware extend partnership through 2031
Team Liquid and Alienware have extended their long-running partnership through 2031, deepening its role across training facilities, product testing and esports content.
