Overview
Rodrigo Figueroa Reyes is an Argentine esports executive and the founder and CEO of FiReSPORTS, a tournament and live-event operator created in 2020. The company’s current site lists him in both roles; earlier reporting documents his work on FiReSPORTS events.[4][2][3]
His current profile is anchored by FiReSPORTS’ selection to stage the 2027 Buenos Aires Major. Figueroa Reyes says discussions with Valve began in 2022 and that the company confirmed its selection in June 2025. This places him at the center of the organizer’s largest international production to date.[1]
