Start.io describes itself as a mobile-driven supply-side advertising platform that connects app publishers with programmatic demand and creates audience segments from mobile signals.
Its public eSports Gamers in Malaysia segment, checked on 18 September 2026, is labelled updated July 2026. It reports a current audience size of 2,532,595 and age shares of 36.4% for ages 18–24 and 33% for ages 25–34. These are figures from a live commercial audience segment, not a census. They differ from the 64.9% and 32.2% figures cited in Andrew Cheong’s 2025 Feature, so the current page does not independently verify the historical snapshot or establish that its methodology was unchanged.
