SEGA develops and publishes video games and operates entertainment properties. In September 2026, a collaboration with Balenciaga included a collection and two vintage SEGA Blast City arcade cabinets at the fashion house’s Aoyama flagship store in Tokyo; PTG reported that one cabinet ran the 1996 game Sonic the Fighters. The public account does not state licensing fees or contract duration.[2]
Organizations
SEGA
SEGA is a Japanese game developer and publisher whose gaming properties and arcade hardware appeared in a 2026 Balenciaga collaboration.
Updated Sep 28, 2026Official website
Commercial snapshot
Category
Video game developer · publisher
SEGA's official site presents its games and entertainment properties.[1]
Gaming activity
Games · arcades · entertainment
Fashion collaboration
Balenciaga · 2026
PTG reports a collaboration collection and playable SEGA Blast City cabinets at Balenciaga's Aoyama flagship.[2]
Collaboration terms
Not publicly disclosed
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References2
- [1]SEGA — Official website — Current company and game portfolio identity.
- [2]Press The Game — SEGA and Balenciaga — PTG's original feature reports the product collection and arcade installation, and identifies SEGA's announcement as the source.
