SEGA Corporation plans, develops and sells game-related content for mobile, PC, smart devices and home video game consoles. The company was established on June 3, 1960, and its Tokyo headquarters had 2,922 employees as of March 31, 2026. Its company outline describes the corporation’s business; arcade machines, toys, animation and other lines are represented across the wider SEGA GROUP.[1][2]
SEGA has run esports initiatives since 2018, including tournaments for the Puyo Puyo and Virtua Fighter series. For the 2026 Asian Games, SEGA entered an official supplier agreement in the esports games category, and Puyo Puyo Champions was selected as an official esports title. The supplier agreement runs through December 31, 2026.[3]
In September 2026, SEGA also appeared in a collaboration with Balenciaga that included a collection and two vintage SEGA Blast City arcade cabinets at the fashion house’s Aoyama flagship store in Tokyo. PTG reported that one cabinet ran the 1996 game Sonic the Fighters.[4]
