Brand
Unikrn
Unikrn was an esports betting and gaming platform brand acquired by Entain in 2021; Entain ended its customer-facing operation in 2023.
Brand snapshot
Category
Esports betting and gaming platform[2]
Ownership
Entain acquired the brand and platform assets in 2021[2]
Products
Esportsbook · skill-based wagering · Streamer Bet[2]
Esports partnership
BLAST global partner · 2023[3]
Operating status
Customer-facing operation closed in 2023[4]
Service status
Betting service closed October 20, 2023[1]
Partnerships
Commercial categories and activation routes identified from the profile.
References5
- [1]Unikrn — service closure notice — Official notice that the betting service closed on October 20, 2023.
- [2]Entain — completion of Unikrn deal — Confirms the acquired brand, products and platform and describes Unikrn's esports wagering offer.
- [3]BLAST — Unikrn partnership announcement — Announces the multi-year global partnership and its BLAST Premier activations.
- [4]Entain — 2023 annual report — Confirms Entain's 2023 decision to close Unikrn's customer-facing esports operation.
- [5]Wikimedia Commons — Unikrn image search — No exact brand asset with verified reuse rights was selected.
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