Brand
Mountain Dew
Mountain Dew is a citrus-flavoured soft drink brand owned by PepsiCo.
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Updated October 23, 2026Brand snapshot
Category
Citrus-flavoured soft drinks.[1]
Markets
Primarily the United States, with regional products in other markets.[1]
Gaming activity
Mountain Dew League launched with ESL in 2016.[2]
Positioning
Consumer beverage brand.[1]
Esports scope
Amateur Counter-Strike pathway into ESL Pro League.[2]
Parent company
PepsiCo.[2]
References3
- [1]Mountain Dew official website — Official brand and product information.
- [2]PepsiCo and ESL announcement — Confirms the 2016 Mountain Dew League partnership and its path into ESL Pro League.
- [3]Mountain Dew image reuse audit — Checked the official site and searched Wikimedia Commons and Unsplash for a current mark with a verified reuse license; no cleared local image asset was confirmed, so no cover is used.
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