Skip to content
Press The Game

Brand

LPL Cares

LPL Cares is the public-interest brand of the League of Legends Pro League, connecting league participants and partners with charitable and community programmes.

LPL Cares and One Foundation activation at the 2021 LPL All-Star event.
LPL Cares and One Foundation activation at the 2021 LPL All-Star event. · One Foundation
Share this page
Updated November 3, 2026

Brand snapshot

Category

Public-interest brand[1]

League

League of Legends Pro League[1]

Game

League of Legends[1]

Market

China[1]

Charitable mechanism

Dedicated fund[2]

Programmes

Education and autism support[2]

References3
  1. [1]Press The Game — When Society Sees Esports, Esports Learns to See Society
  2. [2]One Foundation — LPL Cares×壹基金 | LPL全明星选手公益行，“竞筑海洋天堂”助力自闭症儿童
  3. [3]One Foundation — 一起搭把手，支持孤独症群体 | 壹基金蓝色行动和他的好朋友们

Work with Press The Game

Bring an opportunity to the table

Looking for media reach, industry insight or the right esports partner? Bring us your brief—we’ll help move it forward.

Find the right connection

Related coverage

News and features

When Society Sees Esports, Esports Learns to See Society
FeatureDec 25, 2025

When Society Sees Esports, Esports Learns to See Society

From the LPL All-Star Winter Festival's care packages to year-round public-interest projects, how esports connects players, clubs, partners and fans through social responsibility.

Related entities

ChinaLeague of Legends Pro LeagueLeague of Legends