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Brand

Hyundai Motor

Hyundai Motor is an automotive brand using sim racing and esports to connect its vehicles and N performance identity with gaming audiences.

Official website
Hyundai Motor
Official Hyundai Motor Company asset from its 2025 policy PDF: https://www.hyundai.com/content/dam/hyundai/ww/en/images/company/sustainability/about-sustainability/policy/2025/social/hyundai-supply-chain-sustainability-management-policy-eng-2025.pdf
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Updated September 9, 2026

Brand snapshot

Category

Automotive

Hyundai Motor develops vehicles and mobility products.[1]

Markets

Global

Hyundai Motor maintains a worldwide corporate and market presence.[1]

Gaming activity

Hyundai N Virtual Cup

Hyundai’s 2026 sim-racing programme uses Gran Turismo 7.[2]

Positioning

Performance and sim racing

Activation

GES 2026 · Seoul

The official announcement links a DDP round and activation to GES 2026.[2]

Confirmed scope

2026 programme only

Longer-term rights and financial terms are not disclosed.[2]

Commercial categories and activation routes identified from the profile.

Category

Automotive · sim racing · South Korea

Commercial note

Confirmed 2026 Hyundai N Virtual Cup round and on-site activation; no wider sponsorship rights are inferred.

References2
  1. [1]Hyundai Motor official announcement — Official announcement confirming the 2026 Hyundai N Virtual Cup and Seoul activation.
  2. [2]Hyundai Motor official website — Official corporate and product source.

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