Skip to content
Press The Game

Brand

Hyundai Motor

Hyundai Motor is an automotive brand using sim racing and esports to connect its vehicles and N performance identity with gaming audiences.

Official website
Hyundai Motor
Official Hyundai Motor Company asset from its 2025 policy PDF
Share this page
Updated October 5, 2026

Brand snapshot

Category

Automotive

Hyundai Motor develops vehicles and mobility products.[1]

Markets

Global

Hyundai Motor maintains a worldwide corporate and market presence.[1]

Gaming activity

Hyundai N Virtual Cup

Hyundai’s 2026 sim-racing programme uses Gran Turismo 7.[2]

Positioning

Performance and sim racing

Activation

GES 2026 · Seoul

The official announcement links a DDP round and activation to GES 2026.[2]

Confirmed scope

2026 programme only

Longer-term rights and financial terms are not disclosed.[2]

Commercial categories and activation routes identified from the profile.

Category

Automotive · sim racing · South Korea

Commercial note

Confirmed 2026 Hyundai N Virtual Cup round and on-site activation; no wider sponsorship rights are inferred.

References3
  1. [1]Hyundai Motor official announcement
  2. [2]Hyundai Motor official website
  3. [3]Country | Your Location - Hyundai Worldwide

Work with Press The Game

Bring an opportunity to the table

Looking for media reach, industry insight or the right esports partner? Bring us your brief—we’ll help move it forward.

Find the right connection

Related coverage

News and features

GES 2026 to Bring 70 Game and Esports Companies to Seoul
NewsSep 7, 2026

GES 2026 to Bring 70 Game and Esports Companies to Seoul

Seoul's GES 2026 will bring 70 game and esports companies to DDP, with Hyundai sim-racing activations and a KRAFTON-partnered PUBG Weekly Series Phase 2 programme.

Related entities

South KoreaGame e-Sports Seoul 2026 (GES 2026)Team HereticsGran Turismo 7Hyundai NSeoulWorld Electronic Sports Games 2017 — Counter-Strike: Global Offensive