Wehype is a creator-marketing platform and services company focused on games. It works with studios and publishers to plan and execute campaigns involving streamers and other content creators, while providing creators with access to sponsorship and collaboration opportunities.
The company describes its role as infrastructure connecting games, creators and communities. Its platform supports creator sourcing, campaign monitoring, payments, sentiment analysis and attribution, combining software with campaign strategy and execution.
Operating model
Wehype’s products include creator campaigns, Community Rewards and Support-A-Creator programs. These products cover short campaign activations as well as performance-based rewards and longer-running creator-code systems for live-service games.
The company says it was founded in 2016, serves creators from more than 145 nationalities and has paid more than $48 million to creators. Its customer-facing materials position the business across PC, console and mobile games.
In August 2026, Twitch announced that it was partnering with Wehype to surface third-party sponsorship opportunities directly in Twitch’s Sponsorship Dashboard. An Electronic Arts campaign for Battlefield was an early public example of that integration.
