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Want Want Group

Want Want Group is a food and beverage business producing rice crackers, dairy products, drinks and other snack foods.

Updated Oct 6, 2026Official website
Want Want Group
Want Want mascot mark · · Source: Want Want Japan official group profile

Commercial snapshot

Founded

Group business began in 1962

The official introduction traces the business to I Lan Foods Industrial Co.[1]

Headquarters

Shanghai, China

The group profile identifies its Shanghai headquarters.[3]

Business

Food and beverage manufacturing and sales

The official corporate introduction describes its principal products.[1]

Brand history

Want Want brand created in 1983

The group dates the consumer brand's launch to 1983.[1]

Markets

70 countries and regions

Group-reported footprint on its official introduction page.[1]

VCT CN activity

Strategic partner · 2026 V26 VALORANT Tour

Tencent Sports reports Want Want Group's strategic partnership.[4]

Competitive teams

Games and teams connected to this club.

No active game-specific team relationship is publicly confirmed in the available sources.

Commercial categories and activation routes identified from the profile.

Category

Food & beverage

Commercial note

Strategic partner for the 2026 V26 Tour; official event posts feature co-branded energy and electrolyte drinks.[4]

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PTG Database Analysis

Want Want Group manufactures and sells food and beverages, including rice crackers, dairy products and drinks. The group’s official profile identifies Shanghai as its headquarters and describes an international footprint. Tencent Sports lists Want Want Group as a strategic partner of the 2026 V26 VALORANT Tour.[1][3][4]

References4
  1. [1]Want Want Group — Company Introduction — Group business, founding history, consumer brand and reported footprint.
  2. [2]Want Want in China — Group's China market operations.
  3. [3]Want Want Group — company profile — Shanghai headquarters, company activities and the group's mascot mark.
  4. [4]Tencent Sports — 2026 V26 Tour partner list — Strategic partner listing for Want Want Group.

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