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PLAYBRAIN

PLAYBRAIN is a Tokyo-based Japanese marketing and production company specializing in games and game culture, including esports operations, broadcast production, marketing and e-commerce.

Updated Oct 19, 2026Official website
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Commercial snapshot

Founded

January 15, 2016[1]

Headquarters

Shinagawa, Tokyo, Japan[1]

Business

Esports operations, broadcast production, marketing and web services[1]

Competition operation

LJL hosting and operations partner since 2025[2]

Owned services

FUTAROKU, TAIYORO and PLAYDATA[1]

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PLAYBRAIN is a Japanese marketing and production company focused on games and game culture. Its services include esports event operations, broadcast production, marketing, web development, consulting and e-commerce. The company lists its headquarters in Shinagawa, Tokyo, and says it was founded on January 15, 2016.[1]

PLAYBRAIN has hosted and operated the League of Legends Japan League as Riot Games’ organizing partner since 2025. In January 2026, the company said it fully operated the league. Its services also include the FUTAROKU merchandise store and TAIYORO esports information platform.[2][3]

References3
  1. [1]PLAYBRAIN — About Our Company — Company identity, headquarters, founding, services and owned platforms.
  2. [2]PLAYBRAIN — LJL 2025 season and format — Announces PLAYBRAIN's role as LJL hosting and operating partner from 2025.
  3. [3]PLAYBRAIN Turns 10 — Confirms continued, full operation of LJL in 2026.

Related entities

JapanLoL Japan LeagueTAIYOROLoL Japan League (LJL) 2026 Spring SeriesLoL Japan League (LJL) 2026 Summer ChampionshipLoL Japan League (LJL) 2026 Winter Series