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Magalu

Magalu, legally Magazine Luiza S.A., is a Brazilian retail company operating physical stores and digital commerce.

Updated Oct 14, 2026Official website
Magalu logo.
Magalu logo. · Wikimedia Commons, Magalu (2019).svg (public domain as a text logo; trademark restrictions may apply)

Commercial snapshot

Founded

1957

Magazine Luiza says the company began in Franca, São Paulo.[1]

Registered office

Franca, São Paulo, Brazil[2]

Business

Retail stores and digital commerce[1]

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Magalu is the public-facing brand of Magazine Luiza S.A., a Brazilian retailer whose company history dates to 1957. Its business combines physical stores with digital commerce.[1]

The company is headquartered in Franca, São Paulo, according to its corporate statute. KaBuM! Esports describes itself as integrated into the Magalu ecosystem.[2]