Population
58,915,656 (2025)[4]
Market · National
Italy
Italy is a national video-game consumer and esports market with mobile, console and PC audiences. Its wider commercial ecosystem connects competitive players with Italian fashion and sportswear businesses.
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Updated October 5, 2026Market snapshot
Internet use
89.2% (2024)[5]
Share of the population using the internet; not a player or esports-audience count.
2025 video-game market
Approximately €2.4bn[6]
Ipsos for IIDEA; software, console hardware and accessories.
Fashion-company footprint
Gucci and Kappa identify locally registered companies in their corporate disclosures.
2025 video-game players
14.2m[6]
Ipsos for IIDEA.
Market ecosystem
Technology, operators and organizations
Competitive people and teams
References7
- [1]Corporate Information | Gucci Official Site United States — Gucci
- [2]Terms and Conditions of Sale — Kappa
- [3]Watch: StarCraft Is Life: A 20th Anniversary Celebration — Blizzard Entertainment
- [4]Population, total — Italy — World Bank
- [5]Individuals using the Internet (% of population) — Italy — World Bank / International Telecommunication Union
- [6]Video Games in Italy: Market Stable at €2.4 Billion — IIDEA
- [7]Colosseum in Rome-April 2007-1- copie 2B.jpg — Wikimedia Commons
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